• Pregnant women
• Breast feeding mothers
• People whose diet is low in natural iron, especially vegetarians
• Women with heavy menstrual bleeding
• Women who experienced blood loss after childbirth
• Growing children aged above 4 years with inadequate dietary intake of natural iron and vitamins
• Adolescents who may be prone to rapid growth rates, erratic eating habits or body image concerns
• People with conditions such as depression, dementia or Alzheimer’s Disease whose dietary intake may be lacking
• People on fad diets
• People who consume excess tea or coffee - these drinks can affect the absorption of iron